Aniruddh Mehta, "Half Full", 2021
Half Full, 2021
Serigraphy on Malmero Cendre (250 GSM)
59.4 x 42cm
Edition of 20 + 2 AP + 2 GP
This artwork is an ode to the wonderful basics of visual communication. Typeset in Helvetica and an attempt to rewire to a familiar phrase with a contrasting take - "less is not more, but it is sufficient". You ask whether the letter is half full or half empty - however, it's just enough to communicate the message.
About the artist
Aniruddh Mehta is a graphic designer and the founder of Studio Bigfat - a multi-disciplinary design studio based in Mumbai. His work ranges from traditional Graphic Design where he works with brands to help actualise their vision as well as practicing Visual Arts across multiple mediums. Through his work he attempts to explore the organisation of things whilst also making a mess.